In Episode 19 of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson dive into the dynamic world of marketing for B2B (Business-to-Business) companies. They shed light on the pivotal role that marketing plays in impacting a B2B company's business development, effective marketing tactics tailored to industrial companies, and the growing importance of sustainability and environmental responsibility in today's business landscape. Furthermore, the hosts explore the importance of your brand and differentiation in B2B marketing. They discuss how a strong brand identity can set a company apart in a crowded marketplace and evoke trust among potential clients. Differentiation, they argue, can come from a variety of sources. Jordan and Chris also offer insights into leveraging digital marketing tools, such as SEO, Online Advertising, and social media, to boost visibility and connect with potential B2B clients effectively.
EPISODE NOTES
- RFP’s and Account Based Marketing, (ABM)
- How is the ‘Buyers Journey’ Different?
- Servicing and Remarketing
- The difference and importance of Platforms & Routines
- The ‘typical’ trio and how it should be rolled out (Search, Online Ads, and Social Media)
- Measurement is always key
- What role do sustainability and environmental responsibility play?
- Should you invest in thought leadership content and industry publications?