EPISODE 003
The Essentials of Marketing & Sales Alignment!
February 08, 2023
Join Chris and Jordan as they dive deep into the crucial topic of Marketing and Sales Alignment. In this fast-paced world of innovation and growth, having a clear understanding of metrics and measurement is key for making informed business decisions. Gain insights from operational, marketing, and sales perspectives to elevate your strategy. February 8th, 2023 The Essentials of Marketing & Sales Alignment! Episode: 03 Key Topics:
- Why does Marketing & Sales Alignment matter?
- What is Marketing & Sales Alignment
- The Risks associated if you don’t implement it properly
- It all starts with the Marketer
- What does Marketing & Sales Alignment look like from the ‘Sales’ side?
- The benefits of a sales team
- The necessary tools
- Sales automation
- Marketing & Sales Alignment process
- Understanding Goals and reverse engineering from there
- Mapping out the journey and touchpoints
- Why the ‘hand-off’ is important
- Like any relationship; communication is key!
- Interview with Matthew Unger
- Marketing & Sales Alignment from the perspective of a CEO
- The implementation approach iComply took
- What are the largest challenges of a Global SaaS?