EPISODE 009
Mastering Agency Project Management
May 17, 2023
In the captivating Episode 9 of the "Challengtunity" podcast, hosts Chris and Jordan embark on an insightful exploration of project management within the dynamic realm of marketing agencies. This exciting conversation is enriched by the presence of Seanna Johnson, an esteemed project manager who brings a wealth of experience and invaluable insights to the table.
The episode kicks off with an exploration of the Project Management role in an Agency and how essential it truly is.
Seanna then brings her expertise to the table, discussing the complexities of handling multiple projects, meeting tight deadlines, and managing diverse teams with varying skill sets. Through the exchange of personal anecdotes, offering valuable tips and strategies for overcoming these challenges while maintaining project quality and client satisfaction, anyone familiar or new to the role; can relate!
Lastly, the podcast delves into the top misconceptions about the role of a project manager in a marketing agency. Seanna dispels common myths, highlighting the diverse skill set required for the job and the importance of effective stakeholder management. She emphasizes the need for clear communication and alignment across teams, debunking the notion that project managers solely focus on deadlines and deliverables.
Key Topics:
Chris Lawson & Jordan Woolf
- The role of Project Management in an Agency Setting
- The central Hub, but not a catch all!
- Is it about managing projects or people?
- Communication and Reporting
- The role itself
- Ways a PM can truly help an Agency
- Streamlining friction points
- What are Seanna’s top challenges a PM faces?
- Demystifying the PM role
- Top misconceptions of the PM role in an agency
- Are bottlenecks common and how to avoid them?
- Ways Atrium keeps clients or projects aligned