EPISODE 021
Are backlinks simply lazy PR?
November 01, 2023
In Episode 21 of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf delve deep into the intriguing world of backlinking, demystifying its importance and, at times, its surprising irrelevance in the realm of digital marketing.
Backlinks have long been a focal point of SEO and search marketing, often hailed as the secret sauce to boost a website's authority. But what's the big deal with backlinks, and what is backlinking, really? Chris and Jordan cut through the jargon to uncover the core concepts.
Is backlinking still the powerful signal it once was, or has it lost its shine amid the ever-evolving world of algorithms and strategies? Chris candidly shares his frustration with spam emailers who promise backlinking solutions that often underdeliver, shedding light on the sketchy reputation of some service providers and link-buying schemes.
But is backlinking merely a numbers game, or is there more to it? Discover that Google's algorithms are far savvier than you might think. Quality over quantity is the mantra as Chris and Jordan emphasize the importance of fit, relevance, and authority in backlinking.
Furthermore, they draw parallels between backlinking and the world of PR, highlighting how the goals of quality backlinking align with a more strategic approach. This episode will challenge your perceptions and equip you with the knowledge to make informed decisions about your digital marketing strategy.
Key Topics:
What’s the big deal with backlinks?
- What is backlinking
- The role it plays in SEO/Search Marketing
- Backlinking’s sketchy reputation and spam service providers/link buying
- Is it a volume game?
- PR is a closer match to the goals of quality backlinking
- Quality over quantity (Fit, Relevance, and authority)