EPISODE 015
A Content Writers Lens
August 09, 2023
In this episode of the "Challentunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by content writing experts Meghan Bamford and Madison Sterling. In an episode that may have the most hot-takes, the four attempt to dive deep into the ins and outs of content writing in marketing agencies.
Get ready for a no-nonsense discussion about how this role has evolved to keep up with the digital age. From old-school copywriting to modern storytelling, the hosts and guests break down the various writing styles that dominate the marketing world.
But that's not all – they tackle the AI elephant in the room. Is AI-generated content a game-changer and how can you use it to your advantage while mitigating some of the unknown risks? The panel weighs the pros and cons and ponders how it's reshaping the industry.
Tune in to this episode of the Challentunity Podcast for a no-fluff exploration of content writing's pivotal role in marketing agencies. You'll walk away with a clear understanding of the industry's pulse and some killer insights to boot.
Key Topics:
Agency Life as a Content Writer
- Why did you start as a writer vs other marketing specializations?
- Client Experiences
- What do you know now that you didn’t know coming into an agency?
- What do you feel has been the largest change as a writer in the past 12 months?
- How does someone sharpen their skills as a writer?
- Where do you see the ‘Content Writer’ role heading?
- Writing Styles (Narrative, Technical, etc.)
- Getting the Juice from the Orange!!!
- Passion vs Marketable Values/Skills