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Welcome to the Challengtunity Podcast
The Challengtunity Podcast is the brainchild of Chris Lawson and Jordan Woolf, the co-founders/Principals of Atrium Digital, an award-winning marketing agency with over 20 years of industry experience and offices in both Edmonton, Alberta and Vancouver, British Columbia. As veteran marketers, Chris and Jordan are passionate about partnering with business leaders and marketing professionals to foster education and innovation within the marketing world. Our goal with Challengtunity is to provide you with valuable insights and knowledge that allow you to think differently, build proven marketing systems that drive long-term results, and equip you with the knowledge to elevate your business practices for sustainable growth.
What’s a “Challengtunity”?
What started as an inside joke within our business, Atrium Digital, has evolved into a mindset and methodology when it comes to handling the opportunities that arise out of the many challenges we face in business. These “Challengtunities” give us, as well as our teams, the opportunity to rise above and evolve, honing our skills and building better systems along the way. Every challengtunity looks a little different, but with the right mindset, systems, and approach, they might just be your secret weapon for success!
Meet Your Hosts
Chris Lawson
Chris Lawson is a co-founder and agency principle of Atrium Digital, as well as the head of the Edmonton office. Chris brings several years of dedicated marketing agency experience to the table, as well as an extremely diversified business development background spanning multiple industries and sectors. At the core, Chris is most passionate about partnering with others to help them realize their full potential and achieve more for themselves, as well as for their business.
Chris believes strongly in the value of connecting with your audience, and ensuring your needs, goals, and long-term aspirations align for a proven path forward. Within Atrium, he can often be found educating owners on the unique ups and downs of the marketing world, fostering team development, and leading the charge when it comes to developing a positive office culture! When he’s not partnering with clients and his team, Chris can be found listening to his extensive Vinyl Record collection or in his music studio playing electric guitar!
Jordan Woolf
Jordan is Atrium Digital’s Co-founder and Strategy Director, bringing over 20 years of experience to the industry. As the head of Atrium’s Vancouver office, Jordan is passionate about the value of taking a systematic, engineer-driven approach to marketing and business, applying both a macro and micro focus to developing systems that consistently deliver proven results. Throughout his tenure with Atrium and within the marketing world, Jordan has had the privilege to work with exceptionally talented creative teams, content developers, programmers, and other industry leaders in their field, as well as several globally known brands.
As a principal and agency leader, Jordan is proud to foster an environment that drives clients and team members forward, while always striving towards that next iteration of success. Jordan thrives when it comes to embracing challenges, pushing boundaries and reinventing tired industry standards, and puts strategy at the forefront of every initiative.
When he’s not devising a new strategy or approach for clients or partnering with his team, Jordan can be found listening to music, adventuring out in the great outdoors, or consuming the next “must-read” on his extensive list of books.
Let’s Tackle Business Together
Join us each week as the Challengtunity Podcast highlights different ideas, technologies and practices that are poised to shake up the industry and how you can learn how constantly adapt for success. The Challengtunity Community is here to be your trusted resource for innovation, growth, and long term success in business and marketing, as well equip you with lifelong skills for success!