EPISODE 016
How to Integrate Marketing With Your Business Model
August 23, 2023
In this episode of the "Challentunity" podcast, hosts Chris and Jordan delve into the dynamic world of integrating marketing strategies into your business model. They explore how the foundation of consistent results serves as a stepping stone for achieving business scalability. Drawing parallels between marketing and engineering, they dissect the idea of treating marketing as an engineering problem, emphasizing the importance of data-driven decisions and iterative optimization.
The hosts ask important questions such as: Is Business and Marketing Modelling the same thing and discuss instances where taking calculated risks can lead to breakthroughs but share about how knowing when to take them is key.
Furthermore, Chris and Jordan break down basic modeling fundamentals for effective marketing planning. They tackle the importance of knowing the value of your business and its objectives prior to reaching your ideal audience. By demystifying some key concepts, they empower listeners to develop strategic marketing models that align with their business goals.
Tune in to this thought-provoking episode as Chris and Jordan navigate the intersection of marketing and business, providing actionable insights for entrepreneurs and business enthusiasts seeking to revolutionize their marketing strategies for sustainable success.
Key Topics:
Business & Marketing Modelling
- Is this the same thing?
- Know your objectives & goals well!
- Your model defines & differentiates you
- You can only invest from confidence
- Marketing is an Engineering Problem (Inputs & Outputs)
- Refine & refine & refine your way to success
- Is there room for the role of creative marketing ideas?
- Embed creativity into your habits
- Take risks once you have built a stable platform
- Clearly define your organizational objectives
- Know your customer > Phases of the Buyers Journey
- Maturity of the marketing model
- Building a reliable Marketing Engine