EPISODE 004
Mastering the Art of Marketing: A Journey Through the Triumphs and Trials
February 22, 2023
EPISODE NOTES
Welcome to this episode of our podcast, where Chris and Jordan delve into the phases of building a successful marketing department. Whether you're starting from scratch, maintaining an existing department, or passing off ownership as you leave, we've got you covered. Joining us for the first time is Colleen Valerio-Duniece, an international marketing leader with over 20 years of experience. Colleen shares her unique perspective on the topic and offers valuable insights on what it takes to build a successful marketing team. So, if you're interested in learning more about the different phases of building a marketing department, be sure to tune in to this episode. Chris, Jordan, and Colleen are here to guide you every step of the way! Key Topics: Chris Lawson and Jordan Woolf
- Day one of a Marketer
- Starting to build a marketing mix from nothing
- Inheriting a Marketing Mix mess!
- A Marketing Engineer’s lens
- The ‘human’ aspect of marketing
- Whether its B2C, B2B, SaaS, or direct to consumer; It's people who you're dealing with
- Taping into the buyer’s journey
- When in doubt go back to what matters: knowing your customers/buyers.
- Managing a Marketing Department for its entire lifeline
- Just starting out!
- The secrets behind maintaining and expanding a Marketing Mix
- How to hand off a baton when leaving
- Real Marketers understand business and people
- Knowing ‘business’ and how to execute
- Colleen’s take on utilizing people & team skillsets while mentoring
- The human aspect of marketing